LinkedIn strategy playbooks
A LinkedIn content strategy built for your business
Pick the playbook for how you sell. Each one gives you content pillars, a weekly posting plan and example posts, and LigoSocial can write every draft in your voice.
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LinkedIn strategy for agency owners
The LinkedIn authority building strategy for agency owners
The LinkedIn authority building strategy for agency owners: 4 content pillars, a weekly posting plan and real post examples that bring in clients. Drafted in your voice daily.
- Point of view
- Proof
- Process
- People
LinkedIn for MSPs
LinkedIn for MSPs: the marketing and lead gen guide
LinkedIn for MSPs: a marketing and lead gen guide for managed service providers. Content pillars, outreach steps, LinkedIn ads vs organic, and daily drafts in your voice.
- Security in plain English
- Incident lessons
- Client wins
- Your team
LinkedIn strategy for SaaS founders
The LinkedIn strategist for product-led SaaS founders, without the retainer
A LinkedIn growth strategy for SaaS founders, product-led and bootstrapped: content pillars, a weekly plan and the strategist-vs-tool comparison. Drafts in your voice daily.
- The problem, sharply
- Metrics in public
- Product thinking
- Founder journey
LinkedIn for technical founders
LinkedIn content for technical founders who would rather be shipping
Technical founder LinkedIn content that wins customers, hires and investors: 4 pillars, a weekly plan and post examples. Get drafts in your voice while you keep shipping.
- Build in public
- Decisions explained
- Customer problems
- Founder lessons
Works in every niche
The 4 rules behind every LinkedIn strategy that works
Pick 4 pillars, not 40 topics
Point of view, proof, process and people. Rotating four pillars keeps you consistent without running out of ideas.
Post 3-4 times a week
Enough for the algorithm and your buyers to remember you. Fewer posts done well beat daily filler.
Comment on the off days
Ten useful comments on your buyers' posts put your name in front of people who have never seen your profile.
Sound like yourself
Buyers can spot generic AI posts in a line. Your opinions, stories and words are the whole advantage.
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FAQ
LinkedIn strategy questions
What is a good LinkedIn content strategy?
Choose four content pillars that matter to your buyers, post three to four times a week, comment on your buyers' posts on the other days, and keep every post in your own voice. Review what gets replies, not just likes, each month.
How often should I post on LinkedIn?
Three to four times a week works for most founders and professionals. Consistency over months matters far more than any single viral post.
Does the strategy change by industry?
The structure stays the same but the pillars change. An MSP explains security in plain English, an agency shows client proof, a SaaS founder shares metrics and product thinking. Pick your strategy above.
How does LigoSocial help with LinkedIn strategy?
LigoSocial learns your voice from your past posts, then sends 3 to 5 fresh drafts every morning mapped to your pillars and your niche. You approve, edit, schedule or turn them into carousels.
Your strategy, written for you every morning
Connect your LinkedIn and get tomorrow's drafts in your voice.
Free for 7 days · Cancel anytime