Privacy Policy

1. Introduction

At LiGo, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. We prioritize data minimization and only collect information that is necessary to provide our services to you.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you provide to us, including but not limited to:

• Name and email address (for account creation and communication)
• LinkedIn profile URL (if provided by you, we only access publicly available data from your profile)
• For paid users, basic billing information necessary for processing payments (we do not store complete credit card details)
• Communication preferences

We do not collect or store sensitive personal information such as government IDs, health information, or financial account details. Our goal is to minimize the personal data we collect while still providing you with our services.

2.2 Usage Information

Through our limited use of Google Analytics, the following anonymous usage information may be collected:

• Browser type
• Operating system
• Pages visited
• Time and date of visits

This information is collected by Google Analytics with IP anonymization enabled, meaning IP addresses are not stored or tracked. We only use this aggregated, anonymous data to understand basic page views and improve our website. We do not combine this data with personal information, and it cannot be used to personally identify you.

Inside the LiGo app we also use PostHog to understand how features are used and to fix problems. PostHog records pages viewed, actions taken and session replays, with everything you type masked. This data is linked to your account so we can support you. It is not used for advertising.

2.3 Post Analytics Saved by the LigoSocial Browser Extension

When you open your own LinkedIn post analytics page or your Threads Insights page, the LigoSocial browser extension saves a copy of the numbers shown on your screen (such as views, reactions and audience breakdown) to your LigoSocial account, so you can track them over time. This is on by default. The first time, the extension shows a short notice with a "Don't save" option, and if you choose it, nothing more is saved.

• Only pages you open yourself are captured. The extension does not browse or crawl in the background.
• The saved numbers belong to your account and are used to show you your own analytics.
• You can turn this off or back on at any time in Settings. Once it is off, nothing more is saved.

3. How We Use Your Information

We use the information we collect to:

• Provide and maintain our services
• Improve user experience and service performance
• Send you service-related communications
• Send you marketing and promotional communications (only with your explicit consent)
• Analyze usage patterns to improve our platform
• Prevent fraud and secure our services

We process your information only for the purposes described above, and only when we have a valid legal basis to do so, such as your consent, fulfilling our contractual obligations to you, or for our legitimate interests.

We may publish aggregated, anonymised statistics derived from LinkedIn activity data (for example, average engagement by post format across many accounts). These statistics never identify any individual, profile or post.

Important Note: We do not use your personal information for advertising purposes or sell your data to third parties for marketing. We do not engage in user retargeting or behavioral advertising. Our primary focus is providing functionality and improving user experience.

4. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including to satisfy any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider:

• The amount, nature, and sensitivity of the personal data
• The purposes for which we process your personal data
• Applicable legal requirements

When you delete your account, we will delete or anonymize your personal information within 30 days, unless we are legally required to retain it longer. Certain non-personal analytics data may be retained in an anonymized form. See our Data Deletion page for how to delete your account.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

We only use the following types of cookies:

• Essential cookies: Required for basic site functionality and security
• Functional cookies: Used to remember your preferences, track referrals for our affiliate program, and process UTM parameters to provide you with more relevant content and features

What we don't do with cookies: We do not use cookies for advertising, retargeting, or behavioral profiling. We do not allow third parties to use our cookies for their advertising purposes.

You can manage your cookie preferences at any time through your browser settings. Refusing cookies may impact your experience using our website, as some features may not function properly.

6. Third-Party Services

We use a limited number of third-party service providers to help us operate our business and deliver our services. These providers have access to your information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Google Analytics: We use Google Analytics in a very limited capacity, specifically to understand basic page views. We have configured our Google Analytics implementation to use IP anonymization and have disabled data sharing for advertising purposes. We do not use Google Analytics for user profiling or advertising.

Auth0: We use Auth0, a highly compliant authentication service, to securely manage user authentication. Auth0 helps us protect your login credentials and account security while meeting strict compliance standards.

Stripe: For payment processing, we use Stripe, which is a PCI-DSS compliant payment processor. We do not store your complete payment information on our servers. Instead, Stripe securely handles and processes all payment data according to industry-leading security standards.

Other services we use, what they do, and where they are based:

• Hetzner (servers in Helsinki, Finland): hosts our application, database and search index.
• Amazon Web Services (United States): stores images, videos and documents you upload (Amazon S3) and sends service emails (Amazon SES).
• Cloudflare (United States, global network): website delivery and security.
• Meisa (our own email platform, operated by Ertiqah; hosted in Finland, sends through Amazon SES in the United States): account and product emails.
• OpenRouter (United States): routes AI requests to Anthropic (United States), whose Claude models draft posts, comments and suggestions from the text and LinkedIn data you give LiGo.
• Voyage AI (United States): turns your saved content into search embeddings so LiGo can find related material.
• Deepgram (United States): converts audio you record or upload into text.
• TypeSafe (United States): scores draft quality so we show you the stronger options.
• PostHog (United States): product analytics and session replay, as described in Section 2.2.
• A public-data provider (United States): fetches public LinkedIn profile, post and company data you ask LiGo to analyze.
• Apify (Czech Republic): collects public posts (for example from Reddit) for trend and research features.
• Kit (ConvertKit) (United States): adds AppSumo customers to our email list at sign-up.
• Services you connect yourself (LinkedIn, X, Slack, Discord, ClickUp): receive only what you ask LiGo to publish or send there.

When we use third-party services, we ensure they provide adequate data protection safeguards.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, accidental loss, or destruction. While we work hard to protect your information, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Our security measures include:

• Encryption of data in transit (using HTTPS/TLS) and at rest
• Secure authentication through Auth0's industry-standard protocols
• Regular security assessments
• Access controls and authentication requirements
• Regular monitoring for potential vulnerabilities
• Use of PCI-DSS compliant payment processors

We design our systems with security as a priority and work with reputable third-party services that maintain high security standards to ensure your data remains protected.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data
• Restrict or object to processing of your data
• Request transfer of your data (data portability)
• Withdraw consent (where processing is based on consent)

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section. We will respond to your request within 30 days. There may be circumstances where we cannot comply with your request, in which case we will explain our reasons.

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to remove that information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes. Significant changes will be communicated to you directly (e.g., via email) if we have your contact information.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Ertiqah, LLC
131 Continental Dr, Suite 305
County of New Castle
Newark, Delaware 19713
USA
Telephone: (302)3342860
Email: [email protected]