Drafts in each engineer's voice
LigoSocial learns how each person talks, then turns their day-to-day work into posts that sound like them, not like marketing.
LinkedIn tool for MSPs
The LinkedIn tool that turns your MSP's engineers into trusted experts
Your techs solve problems your prospects worry about every day. LigoSocial turns those fixes into LinkedIn posts in each engineer's own voice, so buyers trust your MSP long before they book a call.
- Built for MSPs, MSSPs and IT service firms
- No marketing skills needed
- Drafts in each person's voice
Get my MSP's first drafts
Free for 7 days · Cancel anytime
LigoSocial · Your MSP this week
- Draft ready
Owner
Why we said no to a client
- Scheduled Tue
Senior engineer
The backup that saved a firm
- Draft ready
vCIO
3 questions before you renew
- Posted Mon
Service desk lead
What a phishing test taught us
Every draft written in that person's own voice
The problem
Why MSPs stay invisible on LinkedIn
01
The expertise never leaves the ticket queue
Your team handles outages, migrations and security scares every week. None of it becomes content, so prospects never see it.
02
Engineers do not want to write
Technical people hate posting fluff. Without help, they post nothing at all.
03
Every MSP sounds the same
Proactive, secure, 24/7. Buyers read the same words on every MSP website. Real stories from real engineers are what set you apart.
What you get
What LigoSocial does for an MSP
Your team brings the know-how. LigoSocial does the writing.
MSP content themes
Anonymised client wins, security lessons, how-we-fixed-it stories and buyer advice. Set the themes once, get drafts on them daily.
Owner and team profiles together
Run the owner's profile and the team's from one workspace, with each person's drafts kept separate.
Comment suggestions
Show up on local business owners' and IT managers' posts with useful comments, suggested by the Chrome extension.
Scheduling and carousels
Turn a fix into a step-by-step carousel and schedule the week in minutes.
See what builds trust
Track which posts and people drive profile views and conversations, and do more of that.
Your week
Turn one week of tickets into a week of posts
Mon
Lesson
A security or backup lesson from last week, anonymised
Tue
Fix
How the team solved a real problem, step by step
Wed
Engage
Comment on prospects' posts with the extension
Thu
Advice
What a business owner should ask their IT provider
Fri
Team
Behind the scenes of your service desk
See it with your own profile
Connect LinkedIn today and LigoSocial has drafts in your voice waiting tomorrow morning.
Your options
LinkedIn ads, a marketing agency or LigoSocial?
Three ways MSPs try to get seen on LinkedIn. For the full ads vs organic plan, see the MSP strategy guide linked below.
| Criteria | LinkedIn ads only | Outsourced marketing | LigoSocial |
|---|---|---|---|
| Builds trust in your people | Rarely | Some, in the company voice | Yes, each engineer's own voice |
| Ongoing cost driver | Every click | Monthly retainer | Flat subscription |
| Time from your team | Low | Briefings and reviews | About 15 minutes a week each |
| Knows your technical work | No | Only what you brief | Learns from each person's answers |
| Keeps working when you stop | No, reach stops | No | Posts and followers keep compounding |
How it works
Set up in about 15 minutes
01
Connect LinkedIn
Connect each profile. LigoSocial reads past posts and a short interview to learn how that person writes.
02
Set the themes
Pick the topics each profile should be known for. Drafts arrive every morning, built from what is happening in the niche.
03
Approve and schedule
Edit in seconds, turn posts into carousels, schedule the week and use comment suggestions on the off days.
Strategy guide
LinkedIn for MSPs: the marketing, lead gen and ads guide
Try the free LinkedIn post generatorEmployee advocacy for teamsEngagement lists
FAQ
Questions people ask
What is the best LinkedIn tool for an MSP?
One that gets your engineers posting without adding work. LigoSocial writes drafts in each person's voice from MSP content themes, adds comment suggestions and scheduling, and tracks what builds trust.
Can non-marketers on my team use it?
Yes. It is built for engineers, account managers and service desk staff. LigoSocial writes the draft, they check it sounds like them and approve it.
How much time does each person need?
About 15 minutes a week to review drafts and schedule them.
Should an MSP use LinkedIn ads or organic posts?
Both can work, but organic posts from real engineers build the trust that makes ads cheaper and sales calls shorter. Our MSP strategy guide breaks down when ads are worth it.
Can we keep client details private?
Yes. MSP themes are written as anonymised stories, and nothing is posted until the person approves it.
Let buyers meet your engineers before the first call
Connect LinkedIn, set your MSP themes, and get your team's first drafts tomorrow morning.
Free for 7 days · Cancel anytime