LigoSocial Research/Report
What is a good engagement rate for a LinkedIn company page?
It depends on size more than anything else. The typical page earns 0.37% of its followers per post under 2,500 followers and under 0.01% past a million. Here is the benchmark for your size and industry.
Sample5,530 posts from 200 selected LinkedIn company pages, January 2025 to September 2026
- Typical rate under 2,500 followers
- 0.37%
- Typical rate under 2,500 followers
- 2,500 to 15,000 followers
- 0.25%
- 2,500 to 15,000 followers
- 15,000 to 100,000 followers
- 0.06%
- 15,000 to 100,000 followers
- Share of engagement that is comments
- 3%
- Share of engagement that is comments
Key findings
- Typical engagement rate per post: 0.37% under 2,500 followers, 0.25% at 2,500 to 15,000, 0.06% at 15,000 to 100,000, 0.03% at 100,000 to 1 million, under 0.01% past 1 million.
- The top quarter of pages in each band roughly doubles the typical rate.
- From about 3,000 followers pages match personal profiles per follower (0.31% vs 0.31%).
- Comments are only 3% of company-page engagement (20% for people); reposts are 8%.
The short answer
A good engagement rate for a LinkedIn company page depends on its size. For a page under 2,500 followers, around 0.4% of followers per post is typical and 1% puts it in the top quarter. At 2,500 to 15,000 followers, 0.25% is typical and 0.5% is top quarter. Past 15,000 followers rates drop below 0.1%, and past a million they sit under 0.01% even though posts get hundreds of engagements. We measured it as the typical post's reactions + comments + reposts divided by followers, over the last 12 months, for 200 company pages we selected for this study.
| Followers | Pages | Engagement per post | Engagement rate | Top 25% rate | Posts per month |
|---|---|---|---|---|---|
| Under 2,500 | 33 | 4.5 | 0.37% | 0.98% | 3.6 |
| 2,500 to 15,000 | 69 | 17 | 0.25% | 0.50% | 4.3 |
| 15,000 to 100,000 | 50 | 25 | 0.06% | 0.10% | 7.0 |
| 100,000 to 1 million | 29 | 81 | 0.03% | 0.06% | 5.1 |
| 1 million+ | 19 | 200 | <0.01% | 0.01% | 5.7 |
| All pages | 200 | 19 | 0.10% | 0.32% | 4.6 |
Typical = the median page. Engagement per post is each page's median post. Rates use follower counts at collection. Because rates fall so steeply with size, the all-page figure is only a summary: use your own band.
By industry
Industries differ as much in page size as in engagement, so read this table next to the band table above. Manufacturing and retail pages earned the highest typical rates in our sample; recruiting pages, which tend to be large, the lowest.
| Industry | Pages | Median followers | Engagement per post | Engagement rate |
|---|---|---|---|---|
| Manufacturing | 26 | 18,388 | 31 | 0.18% |
| Retail and consumer goods | 17 | 26,241 | 58 | 0.16% |
| Software and IT | 25 | 7,576 | 12 | 0.11% |
| Education | 17 | 14,591 | 7.5 | 0.10% |
| Non-profits | 27 | 28,058 | 26 | 0.10% |
| Finance, banking and insurance | 20 | 39,574 | 56 | 0.09% |
| Healthcare and life sciences | 23 | 13,990 | 23 | 0.09% |
| Agencies and professional services | 27 | 10,290 | 13 | 0.09% |
| Recruiting and HR services | 15 | 66,547 | 9 | 0.02% |
Typical = the median page in each industry. Three pages outside these nine industries are included in the band figures only.
Company pages vs personal profiles
Per follower, company pages are not as far behind as people think. At the same follower count, pages with 3,000 to 6,000 followers had a typical rate of 0.31%, level with personal profiles (0.31%) in our State of LinkedIn 2026 study, and 0.20% vs 0.18% at 6,000 to 10,000. Smaller pages trail: 0.33% vs 0.43% at 1,000 to 3,000, and 0.77% vs 0.96% under 1,000.
The real difference is what kind of engagement pages get. Comments are 3.4% of company-page engagement vs 20% for people, and 59% of company posts get no comment at all. Reposts are 8% of engagement: 9 per 100 reactions, more than any personal-profile format, mostly employees and partners passing posts on.
| Measure | Company pages | Personal profiles |
|---|---|---|
| Engagement rate at 1,000 to 3,000 followers | 0.33% | 0.43% |
| Engagement rate at 3,000 to 6,000 followers | 0.31% | 0.31% |
| Engagement rate at 6,000 to 10,000 followers | 0.20% | 0.18% |
| Comments as a share of engagement | 3% | 20% |
| Posts that read as AI (2026 H1) | 67% | 45% |
| Posts with an em dash (2026) | 18% | 20% |
| Best opening line | News or announcement | A story |
| Ending with a request to comment | no extra comments, -15% engagement | +5% comments, -7% engagement |
| Tagging people | +34% to +86% | +35% to +126% |
| Link preview posts | -40% vs images | -15% vs text |
| Timing | 4 to 6pm +17%, other hours flat | hour barely matters; Sunday +9% |
| Hashtags per post (median) | 3 | most posts use none |
Personal-profile figures are from our State of LinkedIn 2026 study. Engagement rates are compared at the same follower count, because rates fall as accounts grow.
How to raise your rate
Full detail for every finding is in the main report.
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- What is a good engagement rate on a LinkedIn company page?
- Around 0.4% of followers per post is typical under 2,500 followers and 0.25% at 2,500 to 15,000. Past 15,000 followers typical rates fall below 0.1%, and past a million under 0.01%. The top quarter of pages in each band roughly doubles the typical rate.
- Why is my LinkedIn company page engagement so low?
- Company pages get few comments (3% of engagement) and most posts are generic thought leadership or product posts. Posts about the team, company news and named people earn far more; link previews, link requests and AI-sounding copy earn less.
- How do you calculate LinkedIn company page engagement rate?
- Reactions + comments + reposts on a post, divided by the page's followers. We use each page's median post over 12 months so one viral post does not skew it.
- Which industries get the most engagement on LinkedIn company pages?
- In our sample, manufacturing (0.18%) and retail and consumer goods (0.16%) pages had the highest typical rates and recruiting pages the lowest (0.02%), but industries differ in page size, so compare with the follower-band benchmarks first.
Download the data
Suggested citation
LigoSocial Research (2026). LinkedIn company page engagement rate benchmarks 2026. https://ligosocial.com/research/linkedin-company-page-engagement-rate
Free to reuse under CC BY 4.0: quote the numbers, embed the charts or rework the data, with credit to LigoSocial Research and a link to this page. Every figure is aggregated and anonymised; no individual, profile or post can be identified.
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