LigoSocial Research/Report

The best time to post on a LinkedIn company page is the afternoon

We converted 2,460 company posts to each company's local time. 4 to 6pm did best (+19%); before 8am did worst (-29%).

Published By LigoSocial Research

Sample2,692 posts from 27 selected LinkedIn company pages, January 2025 to September 2026

4 to 6pm vs the page average
+19%
4 to 6pm vs the page average
Before 8am
-29%
Before 8am
Posts published 10am to noon
27%
Posts published 10am to noon
Posts published on weekdays
93%
Posts published on weekdays

Key findings

  • 4 to 6pm local time: +19% vs the same page's average post; 2 to 4pm +10%.
  • Before 8am: -29%. 10am to noon, the most common slot, sits at -4%.
  • No weekday stands out; weekends were not significantly different (+7%).
  • Posting 5+ times a week did not lower per-post engagement (-4%, not significant).
Contents
  1. 1The short answer
  2. 2Which day?
  3. 3How often should a company post on LinkedIn?
  4. 4What to do

The short answer

Post in the afternoon, in your own time zone. Company-page posts published between 4 and 6pm local time got +19% engagement compared with the same page's average post (95% CI +4% to +37%). Posts published before 8am got -29% (CI -46% to -8%), often posts scheduled overnight that land before anyone is at work.

Bar chart: before 8am -29%, 8 to 10am -4%, 10am to noon -4%, noon to 2pm +6%, 2 to 4pm +10%, 4 to 6pm +19%, after 6pm +2%.
Figure 1. Hour of day in the company's local time zone, vs the same page's average post. Download PNG

The morning slot most guides recommend is the most crowded on company pages: 27% of posts go out between 10am and noon and they perform slightly below average. The late-afternoon slot gets only 10% of posts.

Which day?

Table 1. Engagement by day vs the same page's average post (local time)
DayShare of postsEngagement
Monday18%+3%
Tuesday21%-2%
Wednesday19%+3%
Thursday17%+1%
Friday19%-7%
Weekend7%+7% (not significant)

No weekday difference is statistically significant. Saturday and Sunday are combined because each alone is below our minimum group size.

For personal profiles, Sunday is the best day (+9%) in our people study. Company pages barely post on weekends, so the data cannot confirm it for pages. Worth a test if your buyers read LinkedIn at the weekend.

How often should a company post on LinkedIn?

-4%

Finding 24

Posting more often did not cost per-post engagement

In weeks with 5+ posts, each post got -4% vs single-post weeks (95% CI -24% to +20%), with 2 and 3 to 4 posts a week level. There is no sign that posting more often hurts each post.

27 pagesLow confidence

The typical page posts about 3 times a month and is active in only 40% of weeks. Posts published 3 to 7 days after the previous one did best; a gap of 1 to 3 days got 17% less (95% CI -29% to -5%). A steady weekly rhythm beats bursts.

What to do

Post what the data says works, in your own voice

LigoSocial learns how you write from your own LinkedIn posts, then drafts posts, comments and replies in that voice right inside LinkedIn. You approve what goes out.

Add LigoSocial to ChromeOr try it at ligosocial.com

Common questions

What is the best time to post on a LinkedIn company page?
4 to 6pm in your local time zone (+19% vs the page average). Avoid posting before 8am (-29%).
What is the best day to post on a LinkedIn company page?
No weekday stood out: all were within 7% of average. Weekend posts were rare and not significantly different.
How often should a company post on LinkedIn?
At least weekly. The typical page posts about 3 times a month; posting up to 5+ times a week did not reduce engagement per post.

Download the data

  • All company-page findings

    Every published effect with its 95% confidence interval, pages and posts.

    99 rows, CSV

    CSV

Suggested citation

LigoSocial Research (2026). Best time to post on a LinkedIn company page: 2,460 posts in local time. https://ligosocial.com/research/best-time-to-post-on-linkedin-company-page

Free to reuse under CC BY 4.0: quote the numbers, embed the charts or rework the data, with credit to LigoSocial Research and a link to this page. Every figure is aggregated and anonymised; no individual, profile or post can be identified.

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