LigoSocial Research/Report

The best time to post on a LinkedIn company page is late afternoon

We converted 5,193 company posts to each company's local time. 4 to 6pm was the one slot that stood out (+17%); every other hour was about average.

Published By LigoSocial Research

Sample5,530 posts from 200 selected LinkedIn company pages, January 2025 to September 2026

4 to 6pm vs the page average
+17%
4 to 6pm vs the page average
Posts published 4 to 6pm
10%
Posts published 4 to 6pm
Posts published 10am to noon
25%
Posts published 10am to noon
Posts published on weekdays
95%
Posts published on weekdays

Key findings

  • 4 to 6pm local time: +17% vs the same page's average post, yet only 10% of posts go out then.
  • Every other 2-hour slot, early morning included, was within 11% of average and not significant. 10am to noon, the most common slot, sits at 0%.
  • No weekday stands out; weekends were not significantly different (-5%).
  • Posting 5+ times a week did not lower per-post engagement (+3%, not significant).
Contents
  1. 1The short answer
  2. 2Which day?
  3. 3How often should a company post on LinkedIn?
  4. 4What to do

The short answer

Post in the late afternoon, in your own time zone, if you want a small edge. Company-page posts published between 4 and 6pm local time got +17% engagement compared with the same page's average post (95% CI +6% to +32%). No other 2-hour slot was significantly different from average: before 8am +6%, 8 to 10am +7%, 10am to noon 0%, noon to 2pm +1%, 2 to 4pm -6%, after 6pm +11%.

Bar chart: before 8am +6%, 8 to 10am +7%, 10am to noon 0%, noon to 2pm +1%, 2 to 4pm -6%, 4 to 6pm +17%, after 6pm +11%.
Figure 1. Hour of day in the company's local time zone, vs the same page's average post. Download PNG

The morning slot most guides recommend is the most crowded on company pages: 25% of posts go out between 10am and noon and they perform exactly at the page average. The late-afternoon slot gets only 10% of posts. Timing is a small lever next to what you post.

Which day?

Table 1. Engagement by day vs the same page's average post (local time)
DayShare of postsEngagement
Monday17%+2%
Tuesday22%0%
Wednesday20%0%
Thursday19%+3%
Friday17%-1%
Saturday3%-5%
Sunday3%+2%

No day is statistically significantly different from the page average. Weekend posts together: -5% (95% CI -16% to +10%).

For personal profiles, Sunday is the best day (+9%) in our people study. Company pages barely post at weekends (5% of posts), and the pages that do saw no gain. Pick the weekday that suits your team.

How often should a company post on LinkedIn?

+3%

Finding 24

Posting more often did not cost per-post engagement

In weeks with 5+ posts, each post got +3% vs single-post weeks (95% CI -17% to +30%), with 2 and 3 to 4 posts a week level. There is no sign that posting more often hurts each post.

200 pagesMedium confidence

The typical page posts about 4 to 5 times a month: 3.6 under 2,500 followers, up to 7 at 15,000 to 100,000. The gap since the previous post made no difference: posts a day apart did as well as posts a week or two apart. Post as often as you have something worth saying.

What to do

Post what the data says works, in your own voice

LigoSocial learns how you write from your own LinkedIn posts, then drafts posts, comments and replies in that voice right inside LinkedIn. You approve what goes out.

Add LigoSocial to ChromeOr try it at ligosocial.com

Common questions

What is the best time to post on a LinkedIn company page?
4 to 6pm in your local time zone (+17% vs the page average). Every other hour, early morning included, performed about the same.
What is the best day to post on a LinkedIn company page?
No day stood out: all weekdays were within 3% of average, and the few weekend posts were not significantly different.
How often should a company post on LinkedIn?
At least weekly. The typical page posts about 4 to 5 times a month; posting 5+ times a week did not reduce engagement per post.

Download the data

  • All company-page findings

    Every published effect with its 95% confidence interval, pages and posts.

    117 rows, CSV

    CSV

Suggested citation

LigoSocial Research (2026). Best time to post on a LinkedIn company page: 5,193 posts in local time. https://ligosocial.com/research/best-time-to-post-on-linkedin-company-page

Free to reuse under CC BY 4.0: quote the numbers, embed the charts or rework the data, with credit to LigoSocial Research and a link to this page. Every figure is aggregated and anonymised; no individual, profile or post can be identified.

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