Understanding Your Analytics, Cognitive Dashboard, and LigoBrain

LiGo gives you two connected views of how you show up on LinkedIn: the Analytics view, which shows how your posts and audience are performing, and LigoBrain, your cognitive dashboard that shows how well LiGo has learned your voice. This guide explains what each view shows, what every key metric means, how and when the data refreshes, and how to read your LigoBrain status.

The Analytics view

You open Analytics from the Analytics item in the left sidebar. It loads your LinkedIn performance data and organizes it into four tabs:

• Overview - your headline metrics and performance patterns
• Top Posts - a searchable, filterable list of your individual posts
• AI Insights - AI-generated recommendations based on your posts
• Monthly Reports - a shareable monthly performance summary

At the top of the page you always see a sync status badge (for example "Synced today" or "Synced 3 days ago"), your current timezone (shown as a GMT offset, because timing metrics are converted to your local time), a date range selector, and the Chat with Your Data button.

If you have no posts in the selected range, LiGo shows a sample dashboard with a "You're viewing sample data" banner so you can see what an active dashboard looks like. This is placeholder data, not your own.

Choosing a time range

Every metric on the Overview and Top Posts tabs is calculated for the time range you pick. The available ranges depend on your plan:

• Last 7 Days and Last 30 Days - all plans
• 90 Days and 180 Days - Standard plan and above
• 365 Days and All Time - Growth plan and above

Ranges above your plan appear locked with an upgrade link. The default range is the last 30 days.

What the Overview metrics mean

Quick insight cards

The top row highlights the single best takeaway in a few categories, each calculated from your posts in the selected range:

• Best Day to Post - the day of the week with your highest average engagement, plus that average.
• Peak Time - the time-of-day window with your highest average engagement, shown in your local time.
• Media Boost - how much more (or less) engagement your posts with images or video get compared with text-only posts, as a percentage.
• Optimal Length - the post length band that performs best for you (Short is under 100 words, Medium is roughly 150 to 250 words, Long is 300+ words).

Audience and per-post stats

The stat row below shows:

• Total Followers - the total number of people following your content on LinkedIn.
• Total Connections - the total number of direct connections in your network.
• Reactions / Post - your average reactions per post over the selected range.
• Comments / Post - your average comments per post over the selected range.

Follower and connection counts always reflect your latest synced numbers, even when you have no posts in the range.

Day of Week and Time of Day performance

Day of Week Performance charts your average engagement for each day and calls out your best day. Time of Day Performance does the same across time windows, converted to your local timezone, and notes how many posts the pattern is based on. Both are meant to guide when you schedule content.

Media Impact and Post Length Impact

Media Impact compares average engagement for posts With Media versus Text Only. Post Length Impact compares average engagement across short, medium, and long posts. Use these to decide what format to lean into.

Engagement totals, reaction types, and content mix

The combined engagement strip shows:

• Engagement Totals - your total Reactions, Comments, and Reposts for the range.
• Reaction Types - a breakdown of the specific reactions your content earned: Likes, Funny, Support, Celebrate, Insightful, and Appreciations.
• Content Types - the share of your posts that were Images, Video, or Text Only, with a "Most" badge on your most-used type.

Engagement Over Time

This chart plots your engagement across the range and labels the overall trend as Growing, Declining, or Stable. You can view it by Total, Weekly, or Monthly, and it highlights your best period.

The Top Posts tab

Top Posts lists your individual LinkedIn posts. You can search the text, sort by Engagement or Date, and filter by content type (All, Images, Videos, Text Only) or by a label you have created. You can also add your own labels to posts.

Each post shows its relative post time, its type (Text, Image, Video, or Carousel), and inline metrics:

• Views - the post's impressions, shown only when LinkedIn has provided an impression count for that post.
• Likes - the total reactions on the post.
• Comments - the number of comments.

Posts that earned at least twice your average engagement are flagged with a Top Post badge. From each post you can Repurpose it (opens it in the rewrite tool), Save to Drafts, Copy Text, or open it on LinkedIn.

The AI Insights tab

AI Insights turns your data into a growth strategy. Click Generate Insights and LiGo analyzes up to your 50 most recent posts from the selected range. Generation usually takes 20 to 40 seconds.

Results are grouped into High, Medium, and Low Priority action items. A summary strip shows your total insight count and how many are high and medium priority, along with the date the insights were last updated. Open any card to see the recommended action and its supporting data. On the Free plan the first couple of insights are visible and the rest require an upgrade.

The Monthly Reports tab

Monthly Reports is a single, shareable performance summary for a chosen month. Reports become available after you have been on LiGo for a full month, and you can pick a month from the selector and Export PDF.

A report includes:

• Performance Highlights - Posts Published, Avg Engagement per post, Total Reactions, and Posts per Week, each with an up or down change versus the previous month.
• Best Performing Post - your top post that month with its reactions and comments.
• Best Posting Day and Times - your strongest day and top time windows.
• Which post types perform best - a content breakdown of posts with images, with videos, and text-only, plus their average engagement.
• Audience Snapshot - your Followers and Connections.

Agency-managed accounts can have the report header white-labeled with the agency's name and logo.

Chat with Your Data

The Chat with Your Data button opens a chat panel where you can ask questions about your performance in plain language instead of reading charts, for example "What's my best performing content type?" or "When do my posts get the most engagement?". Chat usage is subject to a message limit.

How and when your data refreshes

Your Analytics is built from a periodic sync of your LinkedIn data, not a live feed. There are three ways it updates:

First-time load. If your LinkedIn URL is on file but no data has been pulled yet, LiGo fetches it for you automatically the first time you open Analytics. If no LinkedIn URL is on file, LiGo asks you to add your linkedin.com/in/ username first.

Automatic syncing. On plans that include it, LiGo re-syncs on a schedule. When auto-sync is active, the header shows how long until the next sync (for example "Next sync in ~6h"). The sync badge also changes color with freshness: recent syncs (within about a week) show highlighted, older ones (up to about a month) show amber, and anything older shows muted. Free users see an "Auto-sync" upgrade link instead of a next-sync time.

Manual refresh. You can trigger a refresh yourself. On the Free plan, manual refresh is a premium feature and prompts an upgrade. On paid plans it is subject to a refresh limit for the period; if you hit that limit, LiGo tells you and points you to upgrade. After a refresh, the page reloads with the new data.

Two things to keep in mind: changing the time range re-pulls the metrics for that window immediately, and AI Insights are generated on demand (and can be regenerated), so they reflect your data at the moment you generate them rather than updating on every sync.

LigoBrain: your cognitive dashboard

LigoBrain is the second half of your dashboard. Open it from the LigoBrain item in the sidebar. Where Analytics measures your audience, LigoBrain measures how well LiGo knows you - the voice, opinions, and stories it draws on when it writes in your style. The stronger your brain, the more your generated posts sound like you rather than generic AI.

Reading your Brain Strength score

The centerpiece is a Brain Strength score from 0 to 100, also shown in the page header. The score maps to a tier that describes how well LiGo knows you:

• Blank Slate - LiGo does not know you yet, so posts will feel generic.
• Getting Started - a foundation exists; a few more memories unlock a noticeably different voice.
• Coming Alive - your posts are starting to sound like you.
• Dialed In - LiGo knows you well and posts feel authentically yours.
• Your AI Twin - LiGo writes in your voice about as well as you do.

The memory breakdown

Your brain is made of individual memories, grouped into types. The breakdown bars show how many you have of each:

• Facts - career information, roles, results, and achievements.
• Opinions - beliefs, philosophies, and contrarian takes.
• Anecdotes - specific stories with context and outcome.
• Voice - your communication patterns and recurring style.

If a type is completely empty, LiGo nudges you to strengthen it, since a balanced brain (especially opinions and anecdotes) produces more authentic posts.

Basic brain versus Advanced brain

LigoBrain shows which brain is powering your posts:

• Basic brain - built in and trained on your LinkedIn data alone. A solid starting point that gets your voice in the ballpark.
• Advanced brain - built by connecting Locul, a local-first desktop app that reads your files and PDFs, Notion, Obsidian, your dictations, and LinkedIn in place on your device. When it is connected, LigoBrain shows an "Advanced active" status; otherwise you see a Connect Locul option that first walks you through installing the desktop app.

Brain questions and their states

On paid plans, LiGo asks you personalized brain questions to fill gaps in your memory bank. You can answer by typing or by speaking (your recording is transcribed), then save the answer, and LiGo extracts memories from it. The question panel has a few states:

• Personalizing your questions - LiGo is generating a fresh batch tailored to your profile and memory gaps. This happens the first time and can take a moment.
• All caught up - you have answered every available question. LiGo tells you when new ones will be available.
• Ready for new questions - you can generate a fresh batch on demand.

On the Free plan, brain questions are locked and the panel prompts you to upgrade.

Managing your memory bank

The Memory Bank lists your stored memories by type. You can edit a memory, delete one, or Clear all to wipe your memory bank (which resets your Brain Strength and cannot be undone). Free users can see the memory bank but need to upgrade to view individual memories.

Regenerating from LinkedIn

The Regenerate from LinkedIn data link rebuilds your memories from your LinkedIn activity. This is a paid feature and can be run once every 30 days. It runs in the background and can take a few minutes, so you can keep using LiGo; the page refreshes automatically when it finishes. If a run is already in progress, LiGo attaches to it rather than starting a second one, and it tells you if a run does not complete.

A note on plans

Several parts of these views are gated by plan: extended date ranges, manual and automatic syncing, the full set of AI Insights, brain questions, and regenerating your brain from LinkedIn. Where a feature is locked, LiGo shows an upgrade prompt inline so you know exactly what unlocks it.